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BRAND DESIGN STRATEGY

Brand Strategy Design is the intersection between design and company strategy, and has the goal to join the company’s targets with creative solutions that transcend esthetic.

The communication strategy studies the market, the competitors, the consumer and defines guidelines to an efficient marketing plan.

In this way we emphasize prototyping, cooperation and fast interaction, but -most of all- we encourage the designers to feel empathy and put themselves in the final users’ shoes. The goal is to discover how to make interaction among brand and consumer easier, more enjoyable and more profitable, both in economics and in image terms.

Brand Strategy Design is the intersection between design and company strategy, and has the goal to join the company’s targets with creative solutions that transcend esthetic.

The communication strategy studies the market, the competitors, the consumer and defines guidelines to an efficient marketing plan.

In this way we emphasize prototyping, cooperation and fast interaction, but -most of all- we encourage the designers to feel empathy and put themselves in the final users’ shoes. The goal is to discover how to make interaction among brand and consumer easier, more enjoyable and more profitable, both in economics and in image terms.

BRAND DESIGN STRATEGY

  • People do not buy goods & services.

    They buy relations, stories & magic

    seth godin

MAKE THE DIFFERENCE

ARCHETYPAL BRANDING

Archetype derives from the ancient greek arché (origin, principle) and epos (model, mark, specimen). In philosophy, it represents the pre-existing and primitive form of a thought. 

In Brand Design, though, it has been found that there are twelve identities, archetypes, linked to four categories that defines as many feelings: stability, independence, changing and belonging.

Managing to connect a brand to an archetype makes more immediate the brand’s identification with a deeper part of people spirit, that bonding with the brands, give more sense to their existence and a different meaning to reality. 

.STRATEGY case studies