BRAND DESIGN STRATEGY
Brand Strategy Design is the intersection between design and company strategy, and has the goal to join the company’s targets with creative solutions that transcend esthetic.
The communication strategy studies the market, the competitors, the consumer and defines guidelines to an efficient marketing plan.
In this way we emphasize prototyping, cooperation and fast interaction, but -most of all- we encourage the designers to feel empathy and put themselves in the final users’ shoes. The goal is to discover how to make interaction among brand and consumer easier, more enjoyable and more profitable, both in economics and in image terms.